focus on the group
Are you ready to take your brand to the next level? If you've been contemplating ways to achieve that out-of-this-world, groundbreaking design and become the next "it" brand, you're in the right place. Today, we're diving into a powerful tool that can help you achieve just that: focus groups.
Why Focus Groups Matter
You might be wondering, "Why focus groups?" Well, let's be honest – in the world of design and branding, average just won't cut it. We're aiming for designs that are next-level, game-changing, and visionary. And to get there, you need more than just a hunch; you need real, actionable insights.
The Power of Collective Wisdom
Focus groups are your secret weapon. They bring together diverse perspectives and opinions to provide you with invaluable feedback. Imagine having a group of potential customers or target audience members discussing your brand, sharing their thoughts, and revealing what truly resonates with them.
Focus groups can uncover hidden opportunities, identify pain points, and shed light on what makes your brand stand out. Are you ready for loyal customers who crave more from your brand? Focus groups can help you get there by refining your brand's look and feel, making it more appealing and compelling.
How to find the right people?
Start off by asking yourself or your staff who they think should be part of this focus group. Ideally, you want to create a diverse group that still represents your target audience. Now, if you own a physical store, I would highly recommend spending a day in there and looking around. You can simply ask people to join your focus group by giving them something in return, something like store credit might be interesting! But, don’t underestimate the power of opinionated people. The Karens of the world would love to share their unsalted opinion for free.
You want to have a mixed group of 8-10 people. Keep in mind that no-shows happen so make sure to regularly check in with your subjects and have a backup plan if needed.
guide the group
Emphasize (and emphasize another 3 times) that it’s a safe space. Within those four walls, anything can be said without judgment. Explain to the group that this place is meant to be insightful, whether that’s the good or the bad.
You need at least a conversation starter, someone who asks the questions and guides the conversation. A note-taker, someone who can write down everything that’s been said. And lastly, I would recommend having someone present who can monitor the group. This person can make sure that everyone's voice is being heard and everyone feels comfortable, this is especially important when the focus group is about sensitive subjects.
There are no wrong questions
That’s not completely true, there are definitely some questions you don’t want to ask. But I’m not getting into those now. However, I have formulated the 10 best questions to ask. You’re welcome:
Are you ready to spill the tea? We'd love to hear your thoughts on our brand. What's the first thing that comes to mind when you think about us?
Let's dive into the details. What specific aspects of our products or services do you find most appealing? Is there something that sets us apart in your eyes?
Picture this: You're our brand's CEO. If you were in charge, what's the one thing you'd change or improve about us?
Share your "Aha!" moment. Can you recall a time when our brand truly impressed you or exceeded your expectations? We'd love to hear that story.
Get real with us. Are there any pain points or areas where we've let you down? Don’t be easy on us, we can handle it.
The future is bright. What do you envision for our brand's future? Any ideas or suggestions to help us reach new heights?
Bring out your inner critic. If you had to criticize something about our brand, what would it be? Constructive feedback is pure gold to us.
Dream big. If our brand were to introduce something entirely new, what would you like it to be? Sky's the limit here!
Let's talk partnerships. Are there other brands or companies you think we should collaborate with? We're open to exciting possibilities.
Final thoughts: What's that one message or piece of advice you'd like to leave us with today? Your words matter, and we're all ears.
so…
In the world of branding and design, it's all about standing out and creating experiences that leave a lasting impression. Focus groups are the key to unlocking a treasure trove of insights that can help you achieve your brand’s goals.
