Authority is often treated as something to claim, project, or defend. This piece challenges that assumption, reframing authority as a relational effect that only exists when it is met. Not all value is transferable. Not all reception can be earned.

Some brands are followed, not just chosen. Not because they’re better, but because they offer orientation. This piece explores the psychological overlap between cults, religions and brands, and why real belonging only forms when belief comes before reach.