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Our little brains are wired for connection and social belonging. This is an evolutionary trait which has helped us survive and thrive as a species. Back in the day, being part of a group meant better odds of survival, so conformity became the way to go.

So, here’s what you’re gonna do… Take a nice cup of coffee, and maybe a croissant, and stop focusing on who your customer is and start focusing on who they want to become.

To say that the marketplace is overcrowded would be an understatement. That’s why what you sell no longer matters, it’s all about how you sell it. This is where brand personalities come into play.

If you've been contemplating ways to achieve that out-of-this-world, groundbreaking strategy and become the next "it" brand, you're in the right place. Today, we're diving into a powerful tool that can help you achieve just that: focus groups.